Upholding a complaint about a billboard ad on London Underground, the Advertising Standards Authority (ASA) said the claim was misleading.
He said the phrase 'scientifically proven' should only be used Get laid in singapore claims that are "just that" and not "crude puffery deed to lure in those longing for love". It said that consumers would not interpret the Eharmny to mean it was a guarantee that they would find a long-term relationship.
This article is more than 2 years old Watchdog bans advert's claim eHarmony is 'scientifically proven' This article is more than 2 years old ASA says claim is misleading because dating site cannot prove it provides a greater chance of finding lasting love The offending eHarmony advert.
It said there was no proof people were any more likely to meet partners through the eHarmony website than by other means, online or offline, such as social networking, at work, through friends or in a bar or club. It uses ac algorithm to match couples, based on data collected from more than 50, married people in Scorts sydney different countries.
They are matched with users whose responses complement their own. The dating service submitted copies of two published studies that reported higher levels of marital satisfaction for couples who met through eHarmony than any other offline or online methods.
Well folks, eHarmony has only ever used real eHarmony success couples in our commercials and other advertising. The online matchmaker said while it "respectfully disagrees" with the ruling, it would make its advertising "as clear as possible".
It uses a closely guarded compatibility matching algorithm to pair users, and requires them to complete lengthy relationship questionnaires to determine their personality traits, values, interests and other factors. David Lipsey, t chair of the all-party parliamentary group on statistics, who lodged the complaint, welcomed the ASA ruling.
After all, with almost 5% of marriages in the.
But Eyarmony ASA found that the of the studies did not justify using the words that were the subject of the complaint. Therefore, Teen lesbian dating sites study provided insight into the likelihood of the website finding users lasting love compared to users who did not use the Eharrmony. Upholding a complaint about a billboard ad on London Underground, the Advertising Standards Authority ASA said the claim was misleading because eHarmony could not prove its service provided a greater chance of finding lasting love.
The firm had argued that its matching system was scientific and could provide an advantage Mw4m perth finding a compatible partner over a chance-based system or meeting. Ikea apologises for 'sexist' China advert Those wishing to find love complete lengthy relationship questionnaires to determine their personality Ehatmony, values and interests.
In its defence, it told the ASA the algorithm was based on data collected from more than 50, married couples in 23 different countries, Eharmonu it said resulted in statistical models yielding cut-off thresholds for scores indicating a high probability of successful relationships if married. Related Topics.
As part of its evidence in the dispute, eHarmony also submitted two published studies which reported higher levels of marital satisfaction for couples who met through the website.